Wednesday, December 24, 2008

death knell of the FDFS?

Almost everyone I know has at one time or the other (but primarily during college) bunked office/school/college with friends to watch that great (er, well marketed) movie on the "First Day First Show".

Even though I am not that big a fan of watching movies in the theatres, I myself have bunked college during my engineering days in order to watch quite a few movies including Matrix and DCH at the old Swagat theatre in Jayanagar. An essential part of the charm of the FDFS was to 'volunteer' a lucky few who, fortified with magic potion beforehand, would stand in the long serpentine queues in order to book the tickets 2 days in advance.

Last week there was a new phenomenon in the Bangalore movie calendar with Ghajini which released on 25th of December, that in itself is somewhat nonconformist to the Friday release tradition, and was screened in multiplexes across Bangalore in what was termed as a "Paid Premiere" show on the 24th of December. With each multiplex screening Ghajini on multiple if not all screens it seemed successful enough a ploy(?) to be used by other big banner releases in the future.

So, does that sound the first toll in the death knell of the idea of the FDFS?